A key factor in the web’s success is that its core technologies such as HTML, HTTP, TCP/IP, etc. are open and freely implementable. Though video is also now core to the web experience, there is unfortunately no open and free video format that is on par with the leading commercial choices. To that end, Google is introducing WebM, a broadly-backed community effort to develop a world-class media format for the open web.
So you have HTML5, VP8 for codec, etc...
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