Internet marketing will be regulated

Internet marketing will be regulated by 2015, controlling more

than $250 billion in Internet marketing spending worldwide.

Market Implications:

The potential backlash from consumers on Internet marketing cannot be underestimated. Eventually marketers WILL abuse the Internet channel and annoy customers enough to generate an outcry strong enough to push legislation regulating Internet marketing activity. Consequences will include:

— That companies focusing primarily on the Internet for marketing purposes could find themselves

unable to market effectively to customers, putting themselves at a competitive disadvantage.

— Vendors that focus solely or predominately on producing Internet marketing could find themselves faced with a declining market, as companies shift marketing funds to other channels to compensate